Look up the correct image dimensions for every social media platform — profile photos, cover images, feed posts, stories and ads for Instagram, Facebook, Twitter, LinkedIn, YouTube and TikTok.
Choose the social media platform you are creating images for — Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest or Snapchat. The guide shows all image types for that platform.
Browse the dimensions for each image type — profile photo, cover image, feed post, story, reel, ad and more. Each entry shows the recommended size, minimum size and aspect ratio.
Note the recommended dimensions and create your image at that size in your design tool (Canva, Adobe Express, Photoshop). Correct sizing prevents cropping, pixelation and poor rendering across devices.
Instagram supports three post aspect ratios: square (1:1) at 1080x1080px, portrait (4:5) at 1080x1350px — the most space in the feed, recommended — and landscape (1.91:1) at 1080x566px. Always upload at 1080px width minimum. Instagram compresses images, so higher resolution (up to 2048px) is better. Profile photos should be 320x320px (displayed as a circle).
Facebook cover photos display at 820x312px on desktop and 640x360px on mobile. Upload at 820x462px to ensure it looks good on both. Use the center of your image for the most important elements as edges are cropped on mobile. The profile photo overlaps the bottom-left of the cover — leave that area clear of important content.
LinkedIn profile photo: 400x400px (minimum 200x200px). LinkedIn cover/banner: 1584x396px. LinkedIn post images: 1200x627px for landscape, 1080x1350px for portrait. Company page logo: 300x300px. Company page cover: 1128x191px. LinkedIn article cover image: 1920x1080px. LinkedIn ads (sponsored content): 1200x627px.
Twitter/X profile photo: 400x400px (displays as circle). Twitter/X header/banner: 1500x500px — keep important content in the center 1500x360px safe area as edges are cropped on mobile. In-stream (tweet) images: 1200x675px for a 16:9 aspect ratio displays best without cropping. Single image tweets: 1200x675px. Multi-image layouts vary.
YouTube thumbnails should be 1280x720px (16:9 aspect ratio) at 72dpi, under 2MB, in JPG, GIF or PNG format. This is the most important image in YouTube marketing — high-contrast, bold text thumbnails with faces (showing emotion) consistently outperform plain thumbnails. Custom thumbnails require a verified account with no Community Guidelines strikes.
TikTok videos should be 1080x1920px (9:16 vertical/portrait format) for best quality. The safe zone for text and important elements is within the center, avoiding the top 100px (clock and icons) and bottom 250px (username, description and buttons). Video length: 15 seconds to 10 minutes. File size maximum: 287.6MB for iOS, 72MB for Android.
Blurry images on social media are caused by uploading at too low a resolution, social platforms recompressing your image, or incorrect aspect ratios causing stretching. Always upload at the recommended pixel dimensions or larger — platforms downscale but never upscale. Save images as PNG for graphics with text and JPG for photos. Avoid uploading screenshots as they are already compressed.
Yes — platforms update their image specifications periodically, especially when they introduce new features or change their layouts. Sizes from 2021-2022 may be outdated for 2025. We update this guide whenever platforms announce changes. For mission-critical campaigns, always verify dimensions in the platform's official help center before creating large batches of assets.
