Create a professional logo with real typography, icons and colour — preview instantly and download as SVG or PNG. Choose from 8 layout styles and 20+ icon categories.
Enter your figures and click Calculate to see your results.
Enter your business name, choose an icon, layout, font style, colours and background — a real visual logo renders instantly.
Press Generate — your output is created instantly, right in your browser. No data is uploaded or stored.
Use the Copy button to grab the result. For visual outputs like signatures and business cards, copy the HTML source. For documents, copy the formatted text into Word or Google Docs.
A great logo is simple (works at any size), memorable (distinctive enough to recognise instantly), versatile (works on light and dark backgrounds, in colour and black-and-white), appropriate (reflects the brand personality and industry), and timeless (avoids trendy styles that age quickly). The world's most iconic logos — Apple, Nike, McDonald's — share all five qualities.
SVG (Scalable Vector Graphic) for web use and print — scales perfectly to any size without pixelation. PNG with transparent background for web, presentations and documents. PDF for print-ready files. AI or EPS (vector) for professional printing and designers. Always keep the original vector file (SVG/AI) — never use a low-resolution raster image as your master file.
A logomark (symbol) is an icon or symbol alone — like Apple's apple or Twitter's bird. A logotype (wordmark) is the company name in a distinctive typeface — like Google or Coca-Cola. A combination mark uses both symbol and text — like Adidas or Nike. Most new businesses benefit from a combination mark so the brand name and symbol are associated together before the symbol becomes recognisable alone.
Font personality: Serif fonts (Times, Garamond) convey tradition, reliability and authority — good for law firms, banks, luxury brands. Sans-serif fonts (modern, geometric) convey modernity, clarity and accessibility — good for tech, healthcare, startups. Script fonts convey elegance, creativity or friendliness. Display/decorative fonts are distinctive but less legible at small sizes. Choose based on your brand personality.
Colour psychology matters: blue conveys trust, reliability and professionalism (tech, finance, healthcare). Green represents growth, nature and health. Red is energetic, urgent and bold (food, sport, sales). Purple suggests luxury and creativity. Orange and yellow are friendly and optimistic. Black conveys premium and sophistication. Consider your industry norms and target audience expectations.
For early-stage businesses and startups, a logo maker is a practical and cost-effective starting point. As your business grows, a professional designer can create a more refined, unique identity that a template tool cannot. Budget brands: logo maker + brand guidelines document. Established businesses: professional designer (£300–3,000+) for a fully custom identity. Enterprise: branding agency.
A brand kit defines your visual identity system: primary and secondary colours (with hex codes), typography (font names and sizes for headings, body and accents), logo variations (full colour, reversed, black, white, icon only), minimum logo size, clear space rules and usage don'ts. A consistent brand kit ensures your business looks professional across all touchpoints — website, social media, print, email and packaging.
Yes — you can apply to trademark a logo created with any tool, including online logo makers. However, if the logo uses template icons or fonts, other businesses using the same tool may create similar logos. Trademark offices assess distinctiveness — highly generic or template-based logos may be harder to protect. Consult a trademark attorney if brand protection is important to your business.
