Estimate your Google AdSense earnings from daily pageviews, CTR and CPC. Includes niche presets with typical CPC ranges, RPM calculation, daily/monthly/yearly projections, reverse calculator (traffic needed to earn target income), and 6-month growth projection.
Enter your daily page views, click-through rate (CTR), and average cost per click (CPC). Use the niche presets to quickly fill in typical CPC values for your content category — Finance websites typically earn $3-10 per click, while entertainment may earn $0.05-0.30. Adjust from the preset for your specific site.
The calculator shows your estimated daily, monthly, and yearly AdSense revenue. It also displays your RPM (Revenue Per Mille — earnings per 1,000 pageviews), which is the most useful metric for benchmarking your site's monetization efficiency against industry averages.
Enter a monthly income target to see how many daily pageviews you need at your current CTR and CPC. The 6-month growth projection shows your projected income if your traffic grows by a specified percentage each month — useful for planning content strategy and revenue goals.
AdSense earnings are calculated as: Earnings = Page Views × CTR × CPC. For example, 10,000 daily page views × 2% CTR × $0.50 CPC = 200 clicks × $0.50 = $100/day. Alternatively, Earnings = (Page Views / 1,000) × RPM. Google pays publishers approximately 68% of the gross revenue from ads displayed on their site, with advertisers paying the remaining amount.
RPM (Revenue Per Mille) represents your estimated earnings per 1,000 page views. It is calculated as: RPM = (Total Earnings / Total Page Views) × 1,000. RPM is the most useful benchmark for comparing your site's monetization performance — it combines the effects of CTR and CPC into a single metric. Most websites achieve RPM between $1 and $10, though high-CPC niches can see $20+ RPM.
Average AdSense CTR ranges from 1% to 3% for most websites. Factors that influence CTR include ad placement (above the fold typically performs better), ad format (responsive and native ads tend to outperform standard banners), content relevance to the ads shown, and user intent (informational content typically has lower CTR than commercial intent pages). A CTR below 0.5% suggests room for optimization.
CPC varies enormously by niche. Finance and insurance: $3-$15 per click; legal: $4-$12; health and pharma: $2-$8; technology: $1-$3; education: $0.80-$2.50; home improvement: $0.80-$2; food and cooking: $0.20-$0.60; entertainment: $0.05-$0.30; gaming: $0.15-$0.50. Rates also vary by traffic geography — US, UK, Canada, Australia traffic typically earns 3-5× more than traffic from developing countries.
It depends entirely on your niche and CTR. At typical Finance niche rates ($5 CPC, 2% CTR): RPM ≈ $100, so you need about 10,000 page views per month. At typical Entertainment rates ($0.20 CPC, 1.5% CTR): RPM ≈ $3, so you need about 333,000 monthly page views. Use the reverse calculator in this tool to find the exact number for your specific CTR and CPC combination.
Key factors beyond traffic volume: (1) Geographic mix — US/UK traffic can be worth 5-10× emerging market traffic; (2) Content niche — high-commercial-intent topics attract higher advertiser bids; (3) Ad placement — above-the-fold and in-content ads significantly outperform sidebar ads; (4) Page speed — faster pages reduce bounce rates and show more ads per session; (5) Seasonality — Q4 (October-December) typically sees 30-50% higher rates as advertisers increase budgets for holiday campaigns.
