Generate a customisable, interactive SEO checklist for new or existing websites. Covers Technical, On-Page, Content, Local, and Off-Page SEO. Mark items complete, track progress with a score bar, filter by category and priority, and download as PDF.
Select your website type (new website launch, existing website audit, local business, e-commerce, or blog) and the SEO categories you want to audit: Technical, On-Page, Content, Local, and Off-Page. The checklist adapts to show the most relevant items for your context.
Each item has a description, priority level (Critical, High, Medium, Low), and a link to a relevant resource where available. Check items off as you complete them — the progress bar and score update in real time. Items can be filtered by category or priority to focus your workflow.
Click Download PDF to generate a shareable SEO audit report with your progress, uncompleted items highlighted in priority order, and notes. Useful for client reporting, team handoffs, or saving a snapshot of your audit progress.
The checklist covers five core SEO categories. Technical SEO: crawlability, indexation, site speed, Core Web Vitals, HTTPS, mobile-friendliness, structured data, XML sitemaps, robots.txt. On-Page SEO: title tags, meta descriptions, heading structure, keyword placement, image alt text, URL structure, internal linking. Content SEO: content quality, E-E-A-T signals, content freshness, duplicate content, thin content. Local SEO: Google Business Profile, NAP consistency, local citations, local schema markup. Off-Page SEO: backlink quality, toxic link monitoring, social signals, brand mentions.
Core Web Vitals are three page experience metrics that Google uses as ranking signals since May 2021. Largest Contentful Paint (LCP) measures loading performance — should be under 2.5 seconds. Interaction to Next Paint (INP, replaced FID in 2024) measures interactivity responsiveness — should be under 200ms. Cumulative Layout Shift (CLS) measures visual stability — score should be under 0.1. Pages passing all three Core Web Vitals thresholds receive a ranking boost, particularly in competitive mobile searches.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — a framework Google's Quality Raters use to evaluate content quality. It was expanded from E-A-T to E-E-A-T in December 2022 to add "Experience" — indicating that content from someone with first-hand experience is valued. For SEO, E-E-A-T means: showing author credentials and bios, citing authoritative sources, having a clear About page, earning backlinks from authoritative sites in your niche, and demonstrating real expertise through content depth.
A complete SEO audit should be conducted: (1) When launching a new website or major redesign, (2) After significant ranking drops or traffic changes, (3) After major Google algorithm updates (check Google Search Central blog), (4) Quarterly for active content marketing sites, (5) Annually as a minimum for any website. Between full audits, use Google Search Console and Core Web Vitals dashboards for continuous monitoring of crawl errors, indexation issues, and performance degradation.
Technical SEO covers the infrastructure of your website — ensuring search engines can efficiently discover, crawl, and index your pages. It includes site speed, HTTPS, mobile responsiveness, structured data, sitemaps, robots.txt, and Core Web Vitals. Technical issues can prevent even excellent content from ranking. On-Page SEO covers the optimization of individual page content and metadata — title tags, headings, keyword placement, internal links, image alt text, and URL structure. Both are required for strong rankings: technical SEO enables crawling and indexing; on-page SEO signals relevance to specific queries.
Critical: Issues that can completely prevent pages from ranking or cause significant penalties — fix immediately. High: Issues that directly impact ranking potential and are relatively quick to fix — fix within the first sprint. Medium: Improvements that enhance performance but are not blocking — include in your next content or technical sprint. Low: Nice-to-have optimisations that provide incremental benefits — fix when resources allow or batch with related tasks. Prioritising Critical and High items first gives the best return on effort.
